In a competitive and fast-moving marketplace, successful business development is a constant challenge. Businesses struggle to identify new sales opportunities, let alone capitalise on them. Team members and senior management already face competing demands on their time – but without investing appropriate time and resources in marketing, organisations are missing opportunities to take their operations to the next level.
A new, flexible approach is needed for successful business marketing – which is where Scenario Marketing can help.
Founded in 2016 by marketing specialist Terry Goodwin, Scenario Marketing offers a fresh approach to guide your business through the marketing minefield.
Terry has more than 20 years’ experience in delivering innovative and effective marketing programmes that drive business growth at a regional, national and international level. He has worked across a range of sectors, including automotive, energy and construction, and with a number of leading consultancies.
Most recently, Terry spent six years as Marketing Director of Tata Steel Europe, where he led the company’s international marketing strategy for Europe and other selected geographies including the USA and Middle East, introducing more than 125 new products to market over a four-year period, identifying new customers and regional targets, and implementing a host of digital communications strategies in support of their brand development programme.
But it’s not only this wealth of experience that makes Scenario Marketing different. Scenario’s approach builds on these solid foundations to offer a practical, informal and hands-on approach, tailored to your organisation’s aims and needs.
Scenario Marketing puts together strategies based on tried and tested methodologies that work across a range of markets. But it’s not a case of one size fits all. Scenario Marketing takes time to get to know your team from inception to implementation, taking a refreshingly pragmatic and logical approach. Scenario aims to bring the science to marketing strategies – without losing sight of the needs, nuances and personalities that make your business unique.