About

In a competitive and fast-moving marketplace, successful business development is a constant challenge. Businesses struggle to identify new sales opportunities, let alone capitalise on them. Team members and senior management already face competing demands on their time – but without investing appropriate time and resources in marketing, organisations are missing opportunities to take their operations to the next level.

A new, flexible approach is needed for successful business marketing – which is where Scenario Marketing can help.
Founded in 2016 by marketing specialist Terry Goodwin, Scenario Marketing offers a fresh approach to guide your business through the marketing minefield.

Terry has more than 20 years’ experience in delivering innovative and effective marketing programmes that drive business growth at a regional, national and international level. He has worked across a range of sectors, including automotive, energy and construction, and with a number of leading consultancies.

Most recently, Terry spent six years as Marketing Director of Tata Steel Europe, where he led the company’s international marketing strategy for Europe and other selected geographies including the USA and Middle East, introducing more than 125 new products to market over a four-year period, identifying new customers and regional targets, and implementing a host of digital communications strategies in support of their brand development programme.

But it’s not only this wealth of experience that makes Scenario Marketing different. Scenario’s approach builds on these solid foundations to offer a practical, informal and hands-on approach, tailored to your organisation’s aims and needs.

Scenario Marketing puts together strategies based on tried and tested methodologies that work across a range of markets. But it’s not a case of one size fits all. Scenario Marketing takes time to get to know your team from inception to implementation, taking a refreshingly pragmatic and logical approach. Scenario aims to bring the science to marketing strategies – without losing sight of the needs, nuances and personalities that make your business unique.

Scenario’s expertise includes:

STRATEGIC MARKETING AND SCENARIO PLANNING

Helping you define what your business needs to do, to get the most out of today’s and tomorrow’s market.

MARKETING PLANNING AND BRAND DEVELOPMENT

Building brand awareness and shouting about the things that make your business stand out in its field.

MARKET RESEARCH AND CUSTOMER INSIGHT

Identifying customer needs and creating new value propositions.

BUSINESS AND PRODUCT DEVELOPMENT

Enabling you to be first to market with that new idea that your customers will love.

CAPABILITY SUPPORT AND DEVELOPMENT

Giving you and your team the confidence to be make a difference in the market.

If you are ready to take a fresh look at business development, Scenario Marketing is here to help.

For more information on how it could benefit your business, contact
terry.goodwin@scenario-marketing.co.uk or call 0044 (0)1244 535551.

Terry is a remarkable marketer: he has a superb combination of right brained analytic thinking and left brained empathy with his target market. His skills are transferable into many industries and his quiet, calm but resolute leadership are significant assets. I couldn’t recommend him more highly.

Chief Operating Officer, Global Consumer Insight Company

Terry has a wealth of experience and knowledge in the areas of marketing and business strategy. He has a proven track record in delivering business results and improving organisational marketing capability. Terry also excels in coaching and mentoring others and is very well-placed to offer expertise and support within a consulting role.

Strategic Marketing Manager, Global Manufacturing Company

Terry always adds tremendous value to our projects. His ability to understand and interpret client needs, structure work to deliver tangible results clearly demonstrates a strong intellect and years of ‘real world’ experience.

Head of Consulting, Global Consulting Company

Terry’s insight and mentoring skills have given me the confidence to develop a completely new business direction for the company.

Chief Operations Officer, International Manufacturing Company

Terry breadth of experience and knowledge provides us with the support that we need across a range of Association activities – from working with the European Commission to delivering workshops on important topics to presenting and publishing original pieces of work.

Managing Director, European Trade Association

BLOG