Trying to understand the future development of your marketplace is a key but difficult activity for any company. The reality is that there is no single answer, it is much better for a company to look at probable future market scenarios and identify those core activities that make sense no matter what the future brings. Our structured approach to scenario development enables a company to identify those “no-regret” moves that will grow and develop the business.
Case Study 1
Understanding the impact of the climate change agenda on its marketplace was key to enriching the product development pipeline for this client.
Case Study 2
The energy sector is a market that is surrounded by much debate and uncertainty. Understanding the different future scenarios for the sector was key to developing the right strategic marketing programme for this company.
Case Study 3
Choosing where to compete in the value chain was a major decision for this construction company. Completing a scenario analysis of the industry was very helpful in providing invaluable insight to aid the decision-making.
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WE WORK WITH ALL TYPES OF COMPANY – FROM SME’S TO MAJOR INTERNATIONAL BUSINESSES – OUR FLEXIBLE APPROACH MEANS THAT WE CAN TAILOR OUR SUPPORT TO YOUR COMPANY’S NEEDS.
Scenario Marketing are based just outside Chester in the UK. We offer a flexible and innovative approach to help you develop the right marketing programme for your business.